Webpage Optimization

This phase considers all the parameters, which are related to Graphical User Interface (GUI) of the website. Along with the Content building phase, the appearance of the media components on the webpage is equally important. The webpage optimization is carried out in four steps, namely, webpage titles, web content exploration, prominence of targeted keyword phrases and site outline. Let us see these four steps in brief. 1)Webpage Titles –A Page title on the site’s website not only just contain company name or tag as “welcome” but also contains most frequently used targeted phrases on the web page followed by the company name. 2)Web Content Exploration -Webpage is mainly a collection of media components such as text and images. Some search engines cannot able to deal with images. In such cases, site’s search engine requires web content explorer, which will analyze the web contents accurately and provide the desired output for search term in the URL. The quality of he web content explorer will decide the ranking/indexing of the website in search engine list. 3)Prominence of Targeted Keyword Phrases–The presence of targeted keyword is not enough to increase the ranking of webpage but position or placement of the targeted keywords on webpage is also equally important. For example, the site’s first paragraph with targeted keyword phrase gives it more weight than placing the same paragraph at the bottom or middle of the webpage. Also, the text with larger font sizes and font styles (bold, italic and underline) can increase its importance and have positive impact on page’s ranking depending on the appearance of the targeted keywords on the web page.4)Site Outline –When the users visit a subject website, they should find all the list of links, which will direct them to the important web pages of site. The site map stores the list of all incoming and outgoing links, which will help to increase the ranking of the subject website.E.Social & Link Building This phase is carried out in two steps, namely, using social media and calculating incoming and outgoing link ratio. Web Design Company Arudhra Innovations

Using Social Media Now a day’s billion number of users are using social media for various purposes. In marketing, sharing of web contents through various social media provides number of options for organizations to establish a best customer relationship and also emphasize on other clients to use those social media for sharing of site contents and improves connectivity with other potential customers [1]. 2)Calculating Incoming and Outgoing Link Ratio Web content quality also has a highest impact on web site ranking. If the site has quality contents and quality incoming and outgoing links, then it will allow searchers to repetitively visits to the site and provides them with better services or products as they want. Google search engine views links to the site as votes for the site and rewards the site accordingly. In addition, Google’s Webmaster Tools provides information regarding the inbound/incoming and outbound/outgoing links to the site, which will have great impact on website optimization [1]. F.Maintaining Progress report of SEO Plan At the start and end of each SEO phase, progress report is generated to analyze the activities performed in particular SEO phase. The outcome of the phase is recorded for further analysis. Rankings, site’s traffic levels and some other parameters are considered to measure the ranking result

 Webpage Optimization

Page Rank Algorithm Page Rank Algorithm was proposed by founders of Google Larry Page and Sergey Brin in 1996 [4][7]. Page rank algorithm calculates the rank of the web pages based on its importance. Page importance is depends on the number of occurrences of the web page. In most of the cases, the page rank algorithm follows the link structure of web page to calculate the rank. Link structure of web page is mainly depends on the number of incoming and outgoing links for that web page. Consider the pages A and B. A is having incoming link for B and B is having outgoing link for A. So to calculate the A’s rank we require rank of B and to calculate B’s rank we require rank of A. If the page is having more number of incoming and outgoing links, then it is having highest vote or rank. Page rank algorithm is easy to understand as it considers the parameters like the rank of the web page, which depends on the occurrence of the web page as well as the number of incoming links to the webpage. But the calculation doesn’t give exact answer, if they performed only once. Accurate ranks are obtained through multiple iterations. A concept called ‘Page Dependency’, which is used in Page Rank algorithm to calculate the page rank. This page rank depends on the rank of other pages that are linked to it. For calculating the rank of page, the algorithm considers the probability of web page’s rank, which is already stored in the database instead of taking the current rank status, which is required by the query. It always divides the page rank of incoming links equally among the web page, which is not important or relevant [3]. B.Weighted Page Rank Algorithm This algorithm was introduced by Wenpu Xing and Ali Ghorbani [3]. This algorithm also follows the link structure of web pages that is the incoming and outgoing links to or from web pages. Weighted Page Rank algorithm (WPR) calculates the rank of the pages based on both incoming and outgoing links. The page has a highest rank, if it is having more number of outgoing links associated with it. The popularity of page depends on both incoming and outgoing links [4][11]. https://arudhrainnovations.com/