Search Engine Optimization to Enhance User Interaction

Search Engine Optimization (SEO) is important for websites to improve the rank for search results and get more page views requested by the user. This search engine ranks provide the better and optimized result to user, which will help them to view the popular page among the number of pages available in the search results. Apart from this search engine ranking, it also enables the websites to compete with other rival’s website as each and every website owner expect to see their own website on the list before other’s websites. This paper puts forward idea about SEO principles and basic strategies. It also expresses different techniques that are employed by search engines to improve its results. Also it presents the observation section, which gives the comparative analysis of SEO techniques. SEO Company Kumbakonam

Today Internet has become a vast source of information with many websites being added every day. To manage the access and data integration of this vast resource has been a challenge these days. Since 93% of internet traffic is handled by search engines, so exploring the potentials of search engines is crucial [2][12]. Search Engine Optimization is a tool that is used by website owners to defeat its competitors by placing its link before others website links in search engine’sresults. Since internet is full of raw data, the job of directing towards relevant and exact data lies in the hands of search engine. Due to this reason, Search Engine Optimization Techniques has become an important topic for researchers and academicians and business organizations. SEO techniques make use of original results, which are analyzed by search engines to increase the popularity of website.These techniques help government and business organizations to promote their websites and increase the movement of traffic in and out of their websites. Through the discovered search results, SEO improves the ranking of a website or a web page in search engine websites list. Also, to increase the ranking of website, SEO considers various parameters such as, the response time of search engine for a particular website, frequently being visited websites by users, type of search terms entered into URL and type of search engines preferred by users [6].Through SEO one can ensure

 Search Engine Optimization to Enhance User Interaction

that a particular site is accessible through search engine, which improves the chances of quickly discover a site by the search engine. Search Engine Optimization is typically a set of best practices that adopted by webmasters, web developers and web content producers to achieve a better ranking in search engine scenario. SEO comprises of set elements, to increase site’s traffic, rankings of the websites and provide guidelines to users about the usage of search engines [5]. SEO is a procedure through which one can ensure that his/her site is formulated in structured way, which would be understood by search engines. SEO is sometimes used for finding the terms and phrases (keywords) that generate traffic to website, for making the site friendly to search engines, to build links and marketing the unique value of sites. SEO provides different tips and strategies that are helpful to improve both internal and external factors that influence a website’s ranking. The rest of the paper is organized as follows: Section II, covers the search Engine Optimization process. In section III, various search engine optimization techniques are discussed. Section IV presents Analysis on SEO techniques in terms of their advantages and disadvantages. Finally the paper ends with Conclusion https://arudhrainnovations.com/